Our Basic Principles

Many professional accounting firms are trying to impress their customers by upholding their professionalism, price competitiveness or offering sophisticated technical fine words in consulting. At the heart of our business, we believe a two-way communication with listening and responding to your views is critical to our success. The inwardly-focused accounting profession must become a thing of the past and our consulting is based on friendly personal service that makes you feel comfortable. We insist on:

Communication and Attention

We communicate more and stay in touch with you regularly and return your calls promptly. It is important for us to meet personally with you and deliver regular one-on-one advice, information and consultation. From us you get more personal and direct communication instead of just letters, secretaries, voice mail or answering machines. After all, we know that we will be judged by our actions, rather than by fine words.

Understandable Consulting

Many business owners and newly start up ventures want information in an understandable form; in layman terms that they can comprehend. We insist on giving clear and understandable service. The workability of the consulting is measured by your understanding and satisfaction only.

Exploring with You instead of Exploiting You

It's good to be individually brilliant and to have strong core competencies; but unless we are able to work in a team and harness each other's core competencies, we will always be limited in our achievements. Teamwork is mainly about situational leadership, letting the person with the relevant core competency for a situation take leadership. We recognize the collective wisdom of our customers and actively networking with all of you to explore new opportunities together.

Regular Advice on Finances and Tips on Money Savings

Many people think that professional accountants are only working for the tax filing since audit and tax returns are statutory required. They feel that accountants over charge for work adding little value to their business. We realize that cash is king in these days of economic uncertainty. In our focus, we want to help you excel in cash flow management through savings in taxes and other expenditures, and exploring other investment opportunities.

Keep Track of Your Business to Build Competitive Edge

We recognize the help that businesses want most is that accountants understand your accounting and financial matters. We can see what is going on and keep track of your business, notice trends, identify problems when they are small and correct unwanted development immediately and make use of successful trends faster and easier. This can be delivered quarterly (or even monthly) in an understandable form on a personal basis with you.